Case Studies

Product Mix Development Support: Snack Food

Understanding Triggers and Barriers in Non-Vegetarian Frozen Foods Consumption

Assessing the Impact of Price Discounting on Tea Brand Loyalty

Evaluating Marketing Campaign Effectiveness for a Leading Tea Brand in India

Advertising Effectiveness: Enhancing Recall and Market Impact

Understanding Lapsing Triggers in Instant Noodles Consumption for Brand Longevity

Condiments Performance Analysis: Identifying Performance Delivery of New Condiments & Sauces

Supporting an Innovation System Setup for Disruptive Innovations

Ayurvedic Nutrition Brand Repositioning for Health and Wellness

Retail Chain White Label Food Products Testing: Ensuring Consistent Quality Across Stores

Dairy Company Proposition Development: Building a Contemporary Innovation Roadmap

New Snack Food Testing: Evaluating Flavours for Market Success