SNACK FOODS COMPANY

New Product Testing

Testing Of New Snack Food Producers

Client Overview:

  • USD $50 MillionSnack Company Wishing to Introduce new Snacking Products.
  • The Snack Foods Company also wished to build an opportunity roadmap for flavours.

Our Approach:

  • Vicino worked closely with the Brand Team in order to understand role of flavours, acceptances, likes, dislikes specifically related to snacking.
  • Built an understanding of which flavours trigger specific levels of interest and purchase intention.
  • Evaluated new mix against specific category variables and within the large number of mixes being tested.
  • Determined opportunities for optimization of the new mixes.
  • Vicino shortlisted top 3 snack flavor mixes for further refining/optimization.
  • Determined name fits for each brand variant.
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