SNACK FOODS COMPANY

New Product Testing

Testing Of New Snack Food Producers

Client Overview:

USD $50 MillionSnack Company Wishing to Introduce new Snacking Products.
The Snack Foods Company also wished to build an opportunity roadmap for flavours.

Our Approach:

Vicino worked closely with the Brand Team in order to understand role of flavours, acceptances, likes, dislikes specifically related to snacking.
Built an understanding of which flavours trigger specific levels of interest and purchase intention.
Evaluated new mix against specific category variables and within the large number of mixes being tested.
Determined opportunities for optimization of the new mixes.
Vicino shortlisted top 3 snack flavor mixes for further refining/optimization.
Determined name fits for each brand variant.

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