WE'RE THE BEST STARTUP CONSULTING FIRM
Take Your Startup to Success with Vicino
Your Growth & Efficiency Partner
We help startups refine their approach, unlock efficiencies, and achieve explosive growth. From refining consumer propositions to building a go-to-market strategy, Vicino acts as your startup’s growth & efficiency partner.
Transparency
We prioritise openness and honesty, ensuring clear communication and trust in all interactions.
Practical Solutions
Our approach focuses on delivering practical, actionable solutions tailored to your specific needs.
Value For Money
We strive to provide exceptional value, offering cost-effective solutions without compromising quality or service.
Speed
Our priority is efficiency and responsiveness, delivering solutions quickly to meet your business needs and deadlines.
INTRODUCTION ABOUT US
Vicino isn't Just Another Startup Consultancy
We’re your experienced partner in conquering the startup journey.
Vicino accelerates growth for Start-Ups and early-stage businesses through creativity and simplicity to achieve potential success. We’re a team of seasoned ex-CXO level operators with proven business and domain credentials in leading companies across consumer-facing businesses who understand the unique challenges faced by early-stage businesses. As one of the top business consulting firms, we focus on delivering real value to every business, regardless of size or budget. That’s why we offer practical and affordable solutions customized to each client’s needs and goals, without overcharging or upselling.
+30
YEARS OF
EXPERIENCE
OUR OFFERINGS
Business Consulting Services for Startups
Market Research
Get helpful information for your business decisions, using different research methods to help your business grow.
Advisory/Business Intelligence
Receive expert guidance and insights to identify growth opportunities and make informed decisions.
Partnering
We help manage and build your business’s portfolio, offering services like performance improvement and strategic planning.
CASE STUDIES
Proven Solutions, Real Results
Learn how we have helped various Startup Companies to improve their business structure, marketing
and sales strategies, business formation & business plan through our full-service consulting.
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SNACK FOODS COMPANY
- • USD $ 50 MILLION SNACK COMPANY WISHING TO INTRODUCE NEW SNACKING
PRODUCTS
• THE SNACK FOODS COMPANY ALSO WISHED TO BUILD AN OPPORTUNITY
ROADMAP FOR FLAVOURS
- • USD $ 50 MILLION SNACK COMPANY WISHING TO INTRODUCE NEW SNACKING
-
PRODUCT MIX DEVELOPMENT SUPPORT: SNACK FOOD
• LARGE RETAIL CHAIN SEEKING TO BUILD NEW PRODUCT MIX IN SNACK FOODS CATEGORY
• CATEGORY LANDSCAPE UNDERSTANDING IN TERMS OF CONSUMER PROFILE, PRODUCT ATTRIBUTES AND MIX PERFORMANCE AGAINST BENCHMARK PRODUCTS/BRANDS. -
AYURVEDIC NUTRITION BRAND
- USD $ 15 MILLION AYURVEDIC NUTRITION BRAND SEEKING TO REPOSITION
- BRAND PORTFOLIO TO APPEAL TO A WIDER MORE RELEVANT AUDIENCE BASE
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SET-UP & SUPPORT FOR AN INNOVATION SYSTEM
- US $ 952 MILLION LARGE MNC FOOD AND BEVERAGE BUSINESSES WISHING
TO SET UP AND OPERATE A VALUE INNOVATION CENTER IN ORDER TO BUILD
AND DELIVER DISRUPTIVE INNOVATIONS.
- US $ 952 MILLION LARGE MNC FOOD AND BEVERAGE BUSINESSES WISHING
-
TRIGGERS & BARRIERS OF NON- VEGETARIAN FROZEN FOODS
- LARGE FROZEN FOODS COMPANY SEEKING TO BETTER UNDERSTAND TRIGGERS AND BARRIERS OF NON-VEGETARIAN FROZEN FOODS.
- DETERMINE EFFECTIVENESS OF ADVERTISING IN DRIVING AWARNESS OF FROZEN FOODS WITHIN SPECIFIC CATCHMENTS.
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ASSESSING IMPACT OF PRICE DISCOUNTING BY RETAIL CHAINS ON TEA BRAND
- LARGE BEVERAGE COMPANY SEEKING TO UNDERSTAND IMPACT OF PRICE DISCOUNTING BEING DONE BY LARGE RETAIL CHAIN ON HIGH CONSUMPTION BRAND HOUSEHOLDS.
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MARKETING ACTIVATION PROGRAMME EFFECTIVENESS
- ONE OF THE LARGEST TEA BRANDS IN INDIA SEEKING TO UNDERSTAND
EFFECTIVENESS OF MARKETING ACTIVATION PROGRAMMES IN STRONG Vs. WEAK
SMALL TOWN MARKETS IN INDIA IN ORDER TO REFINE ACTIVATION PROGRAMMES.
- ONE OF THE LARGEST TEA BRANDS IN INDIA SEEKING TO UNDERSTAND
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ADVERTISING EFFECTIVENESS
- US $ 117 MILLION BEVERAGE BRAND FOODS COMPANY SEEKING TO UNDERSTAND
EFFECTIVENESS OF ADVERTISING SPEND IN STRONG Vs. WEAK MARKETS IN INDIA
IN ORDER TO REFINE ADVERTISING FOR GREATER AUDIENCE RECALL / CUT
THROUGH.
- US $ 117 MILLION BEVERAGE BRAND FOODS COMPANY SEEKING TO UNDERSTAND
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IDENTIFYING KEY TRIGGERS FOR LAPSING IN THE INSTANT NOODLES CATEGORY
- US $ 100 MILLION FOOD BRAND SEEKING TO UNDERSTAND LAPSING TRIGGERS
WITHIN THE PASTA/INSTANT NOODLES CATEGORY WITH A VIEW TO EXTEND
LOGEVITY OF CONSUMPTION.
- US $ 100 MILLION FOOD BRAND SEEKING TO UNDERSTAND LAPSING TRIGGERS
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IDENTIFYING PERFORMANCE DELIVERY OF NEW CONDIMENTS & SAUCES
- US $ 3 MILLION FOODS COMPANY SEEKING TO BUILD NEW CONDIMENTS
PORTFOLIO.
- US $ 3 MILLION FOODS COMPANY SEEKING TO BUILD NEW CONDIMENTS
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RETAIL CHAIN
- USD $ 5 BILLION RETAIL CHAIN WISHING TO INTRODUCE NEW FOOD PRODUCTS
- THE RETAIL CHAIN ALSO WISHED TO TEST QUALITY OF PRODUCTS ACROSS ENTIRE FOOTPRINT OF STORES (ALL INDIA) IN ORDER TO ENSURE CONSISTENT QUALITY ACROSS MULTIPLE MANUFACTURING BATCHES / FACTORIES.
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DAIRY COMPANY
- USD $ 220 MILLION DAIRY COMPANY WISHING TO REFRESH AND BUILD A NEW
PROPOSITION IN LINE WITH CHANGING CONSUMER TRENDS AND LIFESTYLES - THE DAIRY COMPANY ALSO WISHED TO BUILD A ROADMAP FOR ITS INNOVATIONS
OVER THE NEXT 1 YEAR
- USD $ 220 MILLION DAIRY COMPANY WISHING TO REFRESH AND BUILD A NEW
Our Client's Investors
Our Clients
Our Client's Investors
Our Clients
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WHY VICINO?
Why Choose Us as your Startup Consultants?
Know why choosing Vicino for best business growth consulting services is the best decision for your startup’s success. We deliver valuable insights and proven results to help you thrive.
Expert Consultants
Our team comprises ex-CXO level experts with proven credentials & deep industry knowledge to help your business achieve success.
Strategic Guidance
Vicino consultants bring high-level strategic thinking to your business, helping you make informed decisions and achieve your goals.
Creative Solutions
We offer customized creative solutions based on our extensive experience to meet your needs and industry requirements with innovative and effective strategies.
Industry Experience
With 30+ years of experience, we provide deep market knowledge and cutting edge industry insights to address the unique challenges faced by early-stage startups.
Proven Track Record
We have a proven track record of successful projects and satisfied clients, helping early-stage businesses achieve outstanding results through deep industry expertise.
Client-Centric Approach
Experience dedicated support and personalized attention throughout your business consultation journey.
CLIENT'S TESTIMONIAL
See What Clients Say About Us!
I have worked with Vicino numerous times over the past year and have been completely delighted with the experience every time. Dinesh & his team in this new age cost cutting world, brings the ability to do quick and low cost but absolutely clean and efficient research completely aligned to business requirements. Always donning the hat of a business partner, Dinesh’s marketing background as well as acute business acumen has helped turn ad hoc research into actionable steps that impacts the bottom line positively.
I had the privilege of working with Dinesh and Vicino for research projects that I was leading at Star. Dinesh comes with great pedigree and experience. He is a very intelligent person with good understanding of business and more importantly how research can help solve client business problems. Recently, we worked on a consumer research project where he brought great ideas and an innovative research approach to our problem. He is a very methodical and detail oriented person.
There are two reasons why we value working with Vicino. First the depth and breadth of the knowledge base is exceptional. Vicino was able to provide us with a clearly measurable impact on the project. Second, the value provided by Vicino struck the right balance. Vicino’s rates were exactly aligned to fit our budget but more importantly, it kept a firm understanding of our needs at the center of the work at all times. Vicino has been brilliant at advising us on the possible routes for our project while helping us determine which route most closely aligns with our capabilities and budget. We will certainly work with Vicino for all our future projects and strongly recommend Vicino to companies that desire research and advisory assistance.
Dinesh and team supported us in the formulation of a compelling vision for our business. They laid out a great workshop structure and did a lot of pre-work which was followed by a two day session facilitated by them to support us design the vision. Their style was engaging and the team had a great time in the workshop. The team is energized by the vision and Vicino team also helped us bring it alive through an audio visual. It has been a pleasure to work with Dinesh and his team at Vicino.
The overall engagement with Dinesh was fantastic. I highly recommend working with Dinesh and team. They were very comfortable working with fluid / chaotic start up conditions. For instance they gave us a quick evolving hypothesis through a one week dipstick that helped early on understand our consumer cohorts better. Perhaps more importantly the Vicino team also helped us develop greater empathy / consumer focus within our business.
The Vicino team played a key role in helping us develop a strategy to increase trial and acquisition of new users for Junglee Rummy. What I liked best with Dinesh and Team was their sheer agility in terms of using our brief to not only formulate a unique and customised methodology but also execute and deliver insights to the Business with speed. I highly recommend Vicino to any start-up that is seeking to build-in unique differentiators into their business model or refine existing consumer propositions so as to drive acquisition into the brand / business
We were introduced to Dinesh and Vicino through our investors at Fireside Ventures when we were looking to drive efficiency for our customer acquisition and programme retentivity at Traya. The experience with the Vicino team has been really great - we have been able to identify key triggers that drive greater programme efficiency. In sum a great team to work with and I would strongly recommend them to any start-up seeking to build in efficiencies or drive topline growth.
It was refreshing to work with Dinesh and the team at Vicino. They worked closely with our Marketing team on consumer immersions and generated consumer insights and differentiators that helped us develop strong propositions for new products as well as refine our existing product range. In a market that is fairly cluttered with varied product offerings, their unique solutioning approach and mix of research and strategy helped us build in consumer uniqueness and a winning edge into our product line. Am happy to recommend Vicino to anyone seeking to add that little something extra when building consumer propositions.
Working with Dinesh and team Vicino was an absolute pleasure. Not only did they conduct comprehensive, detailed consumer studies for our brand, but they also helped us identify key insights that allowed us to streamline our marketing communications. The best part is that the team takes complete ownership of the project and goes well beyond the scope of work to ensure that the brand benefits from the exercise.
Vicino has been an able partner in identifying consumer insights which enhanced our brands. The team is sincere, hardworking and honest in their work. They have been punctual and have always adhered to the timelines decided.
Our market is dominated by a single legacy player who is bombarding the key B2B community of Orthodontists and Dentist as well as B2C community of Consumers (seeking to align their teeth) with high decibel marketing and sales messages making it very difficult for a new entrant like us to cut through all the “noise” and build trial and trust. What we needed is a partner like Dinesh and his team who could seek out authentic experiences, pain points and bring to bear the voice of the community within our target audience. What we got from Dinesh were insights that formed a key component of our entry strategy and added colour and uniqueness to our otherwise traditional marketing plans. I highly recommend Dinesh and Team Vicino to any company seeking to build a strong GTM strategy that hinges on deep customer and consumer insights.
Vicino have undertaken consumer research studies for Fireside portfolio companies. I find the research methodologies used by them to be sound leading to strong insights which are very actionable
Both Sachitanand and I really appreciate Dinesh’s inputs as a Guide and Mentor. Ever since he has come onboard, he has made a difference to the way we are approaching the business. For one thing, he has helped us widen the solution offering which means more business for our company. His hands-on mentoring approach has meant that we have been able to benefit from his experience in Business, Research, Marketing and Strategy resulting in us being able to quickly build out our business model, develop and roll out our logo, consumer proposition, packaging and on-board stakeholders for our platform.
I am glad to have Dinesh as an Advisor for my company. He is very approachable and has a vast network. His rich experience in marketing, research and strategy within the consumer space are going to be highly valuable in helping me achieve a step-jump in my company's growth trajectory.
It has been an absolute pleasure working with Dinesh Ji. His guidance, particularly in pre-launch market research, has been invaluable. His team expertly conducted market research using focus groups and scientifically designed sample populations, providing us with crucial insights. His deep understanding of branding and marketing for consumer brands has played a key role in shaping our overall brand strategy. Moreover, he has consistently gone above and beyond interoducing us to potential partners in GTM, Product Packaging, and even Venture Financing. We are truly grateful for his unwavering support, belief in our brand and trust in our team. We are excited to continue developing this relationship in the months and years ahead !
Starting a new business venture has always been my dream but somehow I always was nervous and unsure – I believed that I had hit a glass ceiling of doing things by myself - not only did I not know whether the concept itself had an appeal with consumers but I also didn’t know who could help me in setting up my business – the “how”. This all changed when I met Dinesh. My biggest struggle before I met Dinesh and before I partnered with Vicino was where to start from – all I had was a raw idea. Vicino helped me to flesh out the idea into a concept which they tested for me at a price which was simply unimaginable and did not pinch my pocket. What I liked most was that Dinesh did not operate like an agency or a consulting firm but more like a partner. I was pleasantly surprised when he called me up personally rather than having someone junior call me – he took the time to understand my idea. In fact after he first heard my idea, I wasn’t sure whether he thought it had potential or not. I was pleasantly surprised when he called me back after a few days and said that after some research he believed that the idea definitely had merit and was worth me investing more time in bringing it to life. Together we built the “product” and are now putting the key building blocks for the business in place. I thought I was alone in bringing my idea to life but was pleasantly surprised to find a like-minded person like Dinesh. He is super knowledgeable and I am really impressed with the level of advice and personalised support that is being offered to me – all this was more than what I expected which is great ! I have access to key resources from his team who work with me closely on all the components of business which ensures that things get done really fast. From helping me flesh out the concept, to building the website, pitch deck and supporting me in developing sales material for pitching to prospective buyers – I am simply amazed with the speed with which this has all been done in. Overall, Dinesh & Vicino have provided me with unmatchable business acumen and personalised support. I have peace of mind knowing that there is a solid pillar of expertise and support that will guarantee my product idea gives me a competitive edge in the market. I strongly recommend anyone who wants to be entrepreneur and has an idea to simply reach out to Vicino and Dinesh so that they can bring their idea to life.
PERSPECTIVES
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