I have worked with Vicino numerous times over the past year and have been completely delighted with the experience every time. Dinesh & his team in this new age cost cutting world, brings the ability to do quick and low cost but absolutely clean and efficient research completely aligned to business requirements. Always donning the hat of a business partner, Dinesh’s marketing background as well as acute business acumen has helped turn ad hoc research into actionable steps that impacts the bottom line positively.

I had the privilege of working with Dinesh and Vicino for research projects that I was leading at Star. Dinesh comes with great pedigree and experience. He is a very intelligent person with good understanding of business and more importantly how research can help solve client business problems. Recently, we worked on a consumer research project where he brought great ideas and an innovative research approach to our problem. He is a very methodical and detail oriented person.

There are two reasons why we value working with Vicino. First the depth and breadth of the knowledge base is exceptional. Vicino was able to provide us with a clearly measurable impact on the project. Second, the value provided by Vicino struck the right balance. Vicino’s rates were exactly aligned to fit our budget but more importantly, it kept a firm understanding of our needs at the center of the work at all times. Vicino has been brilliant at advising us on the possible routes for our project while helping us determine which route most closely aligns with our capabilities and budget. We will certainly work with Vicino for all our future projects and strongly recommend Vicino to companies that desire research and advisory assistance.

Dinesh and team supported us in the formulation of a compelling vision for our business. They laid out a great workshop structure and did a lot of pre-work which was followed by a two day session facilitated by them to support us design the vision. Their style was engaging and the team had a great time in the workshop. The team is energized by the vision and Vicino team also helped us bring it alive through an audio visual. It has been a pleasure to work with Dinesh and his team at Vicino.

The overall engagement with Dinesh was fantastic. I highly recommend working with Dinesh and team. They were very comfortable working with fluid / chaotic start up conditions. For instance they gave us a quick evolving hypothesis through a one week dipstick that helped early on understand our consumer cohorts better. Perhaps more importantly the Vicino team also helped us develop greater empathy / consumer focus within our business.

The Vicino team played a key role in helping us develop a strategy to increase trial and acquisition of new users for Junglee Rummy. What I liked best with Dinesh and Team was their sheer agility in terms of using our brief to not only formulate a unique and customised methodology but also execute and deliver insights to the Business with speed. I highly recommend Vicino to any start-up that is seeking to build-in unique differentiators into their business model or refine existing consumer propositions so as to drive acquisition into the brand / business

We were introduced to Dinesh and Vicino through our investors at Fireside Ventures when we were looking to drive efficiency for our customer acquisition and programme retentivity at Traya. The experience with the Vicino team has been really great - we have been able to identify key triggers that drive greater programme efficiency. In sum a great team to work with and I would strongly recommend them to any start-up seeking to build in efficiencies or drive topline growth.

It was refreshing to work with Dinesh and the team at Vicino. They worked closely with our Marketing team on consumer immersions and generated consumer insights and differentiators that helped us develop strong propositions for new products as well as refine our existing product range. In a market that is fairly cluttered with varied product offerings, their unique solutioning approach and mix of research and strategy helped us build in consumer uniqueness and a winning edge into our product line. Am happy to recommend Vicino to anyone seeking to add that little something extra when building consumer propositions.

Working with Dinesh and team Vicino was an absolute pleasure. Not only did they conduct comprehensive, detailed consumer studies for our brand, but they also helped us identify key insights that allowed us to streamline our marketing communications. The best part is that the team takes complete ownership of the project and goes well beyond the scope of work to ensure that the brand benefits from the exercise.

Vicino has been an able partner in identifying consumer insights which enhanced our brands. The team is sincere, hardworking and honest in their work. They have been punctual and have always adhered to the timelines decided.

Our market is dominated by a single legacy player who is bombarding the key B2B community of Orthodontists and Dentist as well as B2C community of Consumers (seeking to align their teeth) with high decibel marketing and sales messages making it very difficult for a new entrant like us to cut through all the “noise” and build trial and trust. What we needed is a partner like Dinesh and his team who could seek out authentic experiences, pain points and bring to bear the voice of the community within our target audience. What we got from Dinesh were insights that formed a key component of our entry strategy and added colour and uniqueness to our otherwise traditional marketing plans. I highly recommend Dinesh and Team Vicino to any company seeking to build a strong GTM strategy that hinges on deep customer and consumer insights.

Vicino have undertaken consumer research studies for Fireside portfolio companies. I find the research methodologies used by them to be sound leading to strong insights which are very actionable 

Both Sachitanand and I really appreciate Dinesh’s inputs as a Guide and Mentor. Ever since he has come onboard, he has made a difference to the way we are approaching the business. For one thing, he has helped us widen the solution offering which means more business for our company. His hands-on mentoring approach has meant that we have been able to benefit from his experience in Business, Research, Marketing and Strategy resulting in us being able to quickly build out our business model, develop and roll out our logo, consumer proposition, packaging and on-board stakeholders for our platform.

I am glad to have Dinesh as an Advisor for my company. He is very approachable and has a vast network. His rich experience in marketing, research and strategy within the consumer space are going to be highly valuable in helping me achieve a step-jump in my company's growth trajectory.