- Colaba, Mumbai 400001
- [email protected]
• USD $ 220 MILLION DAIRY COMPANY WISHING TO REFRESH AND BUILD A NEW
PROPOSITION IN LINE WITH CHANGING CONSUMER TRENDS AND LIFESTYLES
• THE DAIRY COMPANY ALSO WISHED TO BUILD A ROADMAP FOR ITS INNOVATIONS
OVER THE NEXT 1 YEAR
• Vicino worked closely with the Business/Brand & Agency Teams in order to first assess market size,
segmentation and growth opportunities in the specific regional market that the company is present.
• Conducted a detailed quantitative study to assess awareness of brand, consumption, average spends
on category and brands/products, relevant TG, attributes considered for choosing brand and product
and frequency of use.
• Conducted an assessment of competition from a consumption perspective within the regional market.
• Conducted consumer groups for insighting and proposition development.
• Vicino developed proposition routes which were further tested, developed and rolled out through a
communication plan.
• Identified opportunity areas for Dairy company and proposed an Innovation pipeline for the
next 1 year.
