- Colaba, Mumbai 400001
- [email protected]
• US $ 117 MILLION BEVERAGE BRAND FOODS COMPANY SEEKING TO UNDERSTAND
EFFECTIVENESS OF ADVERTISING SPEND IN STRONG Vs. WEAK MARKETS IN INDIA
IN ORDER TO REFINE ADVERTISING FOR GREATER AUDIENCE RECALL / CUT
THROUGH.
• Worked closely with Brand & Strategy team to build a questionnaire methodology to understand effectiveness of advertising in strong and weak markets for Brand.
• Conducted Pre and Post dipsticks across both markets.
• Identified key advertising mix elements which can be enhanced so as to drive greater awareness and recall in markets.
