Facebook Linkedin
Startup Diagnostic Test

MARKETING ACTIVATION PROGRAMME EFFECTIVENESS

Identifying key Marketing Activation Programme elements that can be refined / enhanced so as to drive greater recall / purchase intention.

Understanding Effectiveness of Market Activation of Tea Brand Across Key Markets

Client Overview:

• ONE OF THE LARGEST TEA BRANDS IN INDIA SEEKING TO UNDERSTAND
EFFECTIVENESS OF MARKETING ACTIVATION PROGRAMMES IN STRONG Vs. WEAK
SMALL TOWN MARKETS IN INDIA IN ORDER TO REFINE ACTIVATION PROGRAMMES.

Our Approach:

• Worked closely with Brand team to build a methodology to understand effectiveness of Marketing Activation programmes in strong and weak markets for the Brand.
• Conducted Pre and Post dipsticks across both markets.
• Identified key Marketing Activation Programme elements which can be enhanced so as to drive greater awareness, recall and purchase intention in markets.

perspective vector image 02

Begin Your Path to Success with Vicino

Get Started
perspective vector image 02

Get Started Today

Market Research Company In Bangalore

Market Research Company In Chennai

Website Form