Vicino: The Market Research Company in Mumbai That Gets Your Hustle
Not your typical market research company in Mumbai – Vicino delivers bold insights to help you dominate your business market
Introducing Vicino: Your Trusted Market Research Company in Mumbai for Business Success!
In today’s competitive world, truly understanding your market and customers isn’t just a choice – it’s a necessity. Market research is the key to helping businesses make smart decisions backed by real data and insights. Mumbai, being the financial heart of India, is home to top market research companies, including Vicino, a trusted partner for businesses looking to grow.
Our research team helps you uncover new opportunities, understand what drives your customers, and gain the edge you need to stay ahead. Whether you’re a startup, an SME, or a large corporation, working with experts like us means staying on top of trends, identifying gaps, and building strategies that truly work. With Vicino by your side, you’re not just making decisions – you’re making the right ones. Let’s work together to unlock your business’s full potential.
Trusted by Leading Brands
Trusted by Leading Brands
Why Mumbai Is a Hub for Market Research Companies
Mumbai’s status as India’s commercial capital creates a high demand for market research services. Reasons why the city is a hub for this industry include:
Presence of Diverse Industries
Mumbai houses businesses across the finance, IT, media, retail, and manufacturing sectors.
Skilled Workforce
The city attracts experienced professionals with expertise in data analysis, research, and reporting.
Access to Technology
Companies leverage modern data collection tools and AI-driven analytics platforms.
Dynamic Market Trends
Mumbai’s fast-paced economic environment requires ongoing market research to stay ahead.
How to Choose the Best Market Research Company in Mumbai
When selecting a market research partner, consider these factors:
Industry Experience
- Look for companies that specialize in your business sector.
Proven Track Record
- Check client testimonials, case studies, and past results.
Methodologies and Tools
- Ensure the agency uses the latest techniques and tools for research and analysis.
Customized Solutions
- Choose a company that offers tailored research services specific to your business needs.
Scalability
- A good agency can handle projects of all sizes, from small surveys to large-scale studies.
Top Services Offered by Market Research Company in Mumbai
Vicino as a leading market research company in Mumbai offers a comprehensive suite of services that meet your business needs. Here are some of the key services:
Quantitative Research
Quantitative research focuses on numerical data collection through methods like:
- Online surveys
- Questionnaires
- Face-to-face interviews
- Mobile and app-based research
This helps businesses gauge customer preferences, measure satisfaction, and analyze demand.
Qualitative Research
Qualitative research involves understanding consumer psychology, behaviors, and motivations. It includes methods like:
- Focus group discussions
- In-depth interviews
- Observational research
- Ethnographic studies
Businesses can gain deeper insights into customer needs and decision-making processes.
Market Feasibility Studies
Feasibility studies are critical for businesses looking to expand or launch new products. Market research agencies in Mumbai conduct:
- Demand analysis
- Competitor analysis
- Market opportunity assessment
These studies ensure businesses make data-backed investment decisions.
Brand Research
Brand research helps organizations measure brand perception and recall. Services include:
- Brand tracking
- Brand positioning studies
- Customer loyalty analysis
This allows businesses to strengthen their branding strategies and stand out.
Competitive Analysis
Market research companies in Mumbai analyze competitors to provide:
- Competitive benchmarking
- SWOT analysis
- Market share analysis
Competitive analysis gives businesses insights into what their competitors are doing well and where they can improve.
Product Testing and Concept Validation
Before launching a product or service, businesses can test concepts to identify their viability. Market research firms provide:
- Product feedback sessions
- Usability testing
- Prototype evaluation
This reduces the risk of product failure in the market.
Industries Served by Market Research Companies in Mumbai
Vicino‘s market research team caters to a variety of industries, such as:
Healthcare
Insights into patient needs, hospital services, and medical product demand.
Retail and FMCG
Consumer preferences, buying patterns, and product performance analysis.
E-Commerce
Customer behavior trends, cart abandonment analysis, and UX improvement strategies.
Technology
Demand analysis for software, hardware, and IT services.
Finance and Banking
Market research to optimize financial services and improve customer engagement.
Partner with Vicino: The Leading Market Research Company in Mumbai You Can Trust!
Vicino is proud to be one of the most trusted market research companies in Mumbai, delivering insights that empower local businesses to thrive in the city’s dynamic market landscape. With a proven history of supporting businesses across industries, Vicino offers tailored market research solutions designed to meet the unique challenges and opportunities of Mumbai’s vibrant business ecosystem.
At Vicino, we leverage advanced tools, innovative methodologies, and a dedicated team to provide actionable, data-driven insights that fuel business growth. Whether you’re exploring business opportunities in Mumbai’s competitive market or validating your next big idea, Vicino is the partner you can rely on. Let us help you unlock the potential of Mumbai’s thriving marketplace
Ready To Leverage Data for Your Business Growth?
Connect with Vicino today to experience the power of exceptional market research. Get Consultation from our expert market research team and transform your business decisions with confidence.
Key Services We Offer for Mumbai Businesses:
At Vicino, we leverage advanced tools, innovative methodologies, and a dedicated team to provide actionable, data-driven insights that fuel business growth.
Comprehensive Quantitative and Qualitative Research
Competitive Analysis Tailored to Mumbai’s Market Trends
Feasibility Studies for Product Launches in the City
Customer Satisfaction & Loyalty Analysis Focused on Local Consumers
Brand Positioning & Perception Studies Reflecting Mumbai’s Diverse Audience
Whether you’re exploring opportunities in Mumbai’s competitive market or validating your next big idea, Vicino is the partner you can rely on. Let us help you unlock the potential of Mumbai’s thriving marketplace.
Benefits of ‘Vicino as your Market Research Company in Mumbai’
Partnering with professional market research companies in Mumbai offers several advantages:
Accurate & Actionable Insights
Experts use proven methodologies and tools to provide reliable data that you can implement in your strategies.
Cost & Time Efficiency
Outsourcing market research saves time and resources, allowing you to focus on core business operations while the experts deliver insights.
Expertise & Advanced Tools
Mumbai-based firms use advanced software and data analytics tools to extract meaningful information from raw data.
Minimized Business Risks
Informed decisions backed by market data reduce the chances of failure and financial loss.
Better Understanding of Your Audience
Knowing your target audience’s preferences and behavior helps optimize your marketing and sales efforts.
Get in Touch
We’re here to help you unlock your business’s full potential. Contact us today to discuss your market research needs.
Client Testimonials
I have worked with Vicino numerous times over the past year and have been completely delighted with the experience every time. Dinesh & his team in this new age cost cutting world, brings the ability to do quick and low cost but absolutely clean and efficient research completely aligned to business requirements. Always donning the hat of a business partner, Dinesh’s marketing background as well as acute business acumen has helped turn ad hoc research into actionable steps that impacts the bottom line positively.
I had the privilege of working with Dinesh and Vicino for research projects that I was leading at Star. Dinesh comes with great pedigree and experience. He is a very intelligent person with good understanding of business and more importantly how research can help solve client business problems. Recently, we worked on a consumer research project where he brought great ideas and an innovative research approach to our problem. He is a very methodical and detail oriented person.
There are two reasons why we value working with Vicino. First the depth and breadth of the knowledge base is exceptional. Vicino was able to provide us with a clearly measurable impact on the project. Second, the value provided by Vicino struck the right balance. Vicino’s rates were exactly aligned to fit our budget but more importantly, it kept a firm understanding of our needs at the center of the work at all times. Vicino has been brilliant at advising us on the possible routes for our project while helping us determine which route most closely aligns with our capabilities and budget. We will certainly work with Vicino for all our future projects and strongly recommend Vicino to companies that desire research and advisory assistance.
Dinesh and team supported us in the formulation of a compelling vision for our business. They laid out a great workshop structure and did a lot of pre-work which was followed by a two day session facilitated by them to support us design the vision. Their style was engaging and the team had a great time in the workshop. The team is energized by the vision and Vicino team also helped us bring it alive through an audio visual. It has been a pleasure to work with Dinesh and his team at Vicino.
The overall engagement with Dinesh was fantastic. I highly recommend working with Dinesh and team. They were very comfortable working with fluid / chaotic start up conditions. For instance they gave us a quick evolving hypothesis through a one week dipstick that helped early on understand our consumer cohorts better. Perhaps more importantly the Vicino team also helped us develop greater empathy / consumer focus within our business.
The Vicino team played a key role in helping us develop a strategy to increase trial and acquisition of new users for Junglee Rummy. What I liked best with Dinesh and Team was their sheer agility in terms of using our brief to not only formulate a unique and customised methodology but also execute and deliver insights to the Business with speed. I highly recommend Vicino to any start-up that is seeking to build-in unique differentiators into their business model or refine existing consumer propositions so as to drive acquisition into the brand / business
We were introduced to Dinesh and Vicino through our investors at Fireside Ventures when we were looking to drive efficiency for our customer acquisition and programme retentivity at Traya. The experience with the Vicino team has been really great - we have been able to identify key triggers that drive greater programme efficiency. In sum a great team to work with and I would strongly recommend them to any start-up seeking to build in efficiencies or drive topline growth.
It was refreshing to work with Dinesh and the team at Vicino. They worked closely with our Marketing team on consumer immersions and generated consumer insights and differentiators that helped us develop strong propositions for new products as well as refine our existing product range. In a market that is fairly cluttered with varied product offerings, their unique solutioning approach and mix of research and strategy helped us build in consumer uniqueness and a winning edge into our product line. Am happy to recommend Vicino to anyone seeking to add that little something extra when building consumer propositions.
Working with Dinesh and team Vicino was an absolute pleasure. Not only did they conduct comprehensive, detailed consumer studies for our brand, but they also helped us identify key insights that allowed us to streamline our marketing communications. The best part is that the team takes complete ownership of the project and goes well beyond the scope of work to ensure that the brand benefits from the exercise.
Vicino has been an able partner in identifying consumer insights which enhanced our brands. The team is sincere, hardworking and honest in their work. They have been punctual and have always adhered to the timelines decided.
Our market is dominated by a single legacy player who is bombarding the key B2B community of Orthodontists and Dentist as well as B2C community of Consumers (seeking to align their teeth) with high decibel marketing and sales messages making it very difficult for a new entrant like us to cut through all the “noise” and build trial and trust. What we needed is a partner like Dinesh and his team who could seek out authentic experiences, pain points and bring to bear the voice of the community within our target audience. What we got from Dinesh were insights that formed a key component of our entry strategy and added colour and uniqueness to our otherwise traditional marketing plans. I highly recommend Dinesh and Team Vicino to any company seeking to build a strong GTM strategy that hinges on deep customer and consumer insights.
Vicino have undertaken consumer research studies for Fireside portfolio companies. I find the research methodologies used by them to be sound leading to strong insights which are very actionable
Both Sachitanand and I really appreciate Dinesh’s inputs as a Guide and Mentor. Ever since he has come onboard, he has made a difference to the way we are approaching the business. For one thing, he has helped us widen the solution offering which means more business for our company. His hands-on mentoring approach has meant that we have been able to benefit from his experience in Business, Research, Marketing and Strategy resulting in us being able to quickly build out our business model, develop and roll out our logo, consumer proposition, packaging and on-board stakeholders for our platform.
I am glad to have Dinesh as an Advisor for my company. He is very approachable and has a vast network. His rich experience in marketing, research and strategy within the consumer space are going to be highly valuable in helping me achieve a step-jump in my company's growth trajectory.
It has been an absolute pleasure working with Dinesh Ji. His guidance, particularly in pre-launch market research, has been invaluable. His team expertly conducted market research using focus groups and scientifically designed sample populations, providing us with crucial insights. His deep understanding of branding and marketing for consumer brands has played a key role in shaping our overall brand strategy. Moreover, he has consistently gone above and beyond interoducing us to potential partners in GTM, Product Packaging, and even Venture Financing. We are truly grateful for his unwavering support, belief in our brand and trust in our team. We are excited to continue developing this relationship in the months and years ahead !
Starting a new business venture has always been my dream but somehow I always was nervous and unsure – I believed that I had hit a glass ceiling of doing things by myself - not only did I not know whether the concept itself had an appeal with consumers but I also didn’t know who could help me in setting up my business – the “how”. This all changed when I met Dinesh. My biggest struggle before I met Dinesh and before I partnered with Vicino was where to start from – all I had was a raw idea. Vicino helped me to flesh out the idea into a concept which they tested for me at a price which was simply unimaginable and did not pinch my pocket. What I liked most was that Dinesh did not operate like an agency or a consulting firm but more like a partner. I was pleasantly surprised when he called me up personally rather than having someone junior call me – he took the time to understand my idea. In fact after he first heard my idea, I wasn’t sure whether he thought it had potential or not. I was pleasantly surprised when he called me back after a few days and said that after some research he believed that the idea definitely had merit and was worth me investing more time in bringing it to life. Together we built the “product” and are now putting the key building blocks for the business in place. I thought I was alone in bringing my idea to life but was pleasantly surprised to find a like-minded person like Dinesh. He is super knowledgeable and I am really impressed with the level of advice and personalised support that is being offered to me – all this was more than what I expected which is great ! I have access to key resources from his team who work with me closely on all the components of business which ensures that things get done really fast. From helping me flesh out the concept, to building the website, pitch deck and supporting me in developing sales material for pitching to prospective buyers – I am simply amazed with the speed with which this has all been done in. Overall, Dinesh & Vicino have provided me with unmatchable business acumen and personalised support. I have peace of mind knowing that there is a solid pillar of expertise and support that will guarantee my product idea gives me a competitive edge in the market. I strongly recommend anyone who wants to be entrepreneur and has an idea to simply reach out to Vicino and Dinesh so that they can bring their idea to life.
Frequently Asked Questions
What services do market research companies in Mumbai provide?
Market research firms offer services such as quantitative and qualitative research, brand studies, competitive analysis, feasibility studies, and product testing.
How do I choose the right market research company in Mumbai?
Look for industry experience, proven success, modern methodologies, and customized solutions when selecting a market research agency.
Why is Mumbai considered a hub for market research?
Mumbai’s diverse industries, skilled talent, and dynamic economy make it the ideal place for market research firms to thrive.