RETAIL CHAIN

Product Testing

Testing of White Label Food Products

Client Overview:

• USD $ 5 BILLION RETAIL CHAIN WISHING TO INTRODUCE NEW FOOD PRODUCTS
• THE RETAIL CHAIN ALSO WISHED TO TEST QUALITY OF PRODUCTS ACROSS ENTIRE FOOTPRINT OF STORES (ALL INDIA) IN ORDER TO ENSURE CONSISTENT QUALITY ACROSS MULTIPLE MANUFACTURING BATCHES / FACTORIES.

Our Approach:

Vicino worked closely with the Marketing & Business Team in order to understand performance of new products across key product attributes. Products evaluated include:
• Rasgulla
• Spices
• Noodles/Pasta
• Biscuits
• Breakfast Corn Flakes / Oats
• Ketchup
• Chikki
• Tea
Built an understanding of key attributes that need to be optimized for triggering interest and purchase intention.
Evaluated new mixes against key competitor product mixes.
Vicino operates a monthly panel for the testing of these products to ensure consistency in quality and to identify opportunities for refining/optimization of product mixes.

RETAIL CHAIN

Product Testing

Testing of White Label Food Products

Client Overview:

Our Approach:

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