• LARGE BEVERAGE COMPANY SEEKING TO UNDERSTAND IMPACT OF PRICE DISCOUNTING BEING DONE BY LARGE RETAIL CHAIN ON HIGH CONSUMPTION BRAND HOUSEHOLDS.
• Worked closely with Brand and Strategy team to build an evaluatory framework to determine effectiveness of large price discounting being done by large retail chain in India.
• Conducted exit interviews and home interviews in key consumption clusters adjacent to large retail chain outlet running high discounting.
• Identified directional impact of price discounting in terms of potential Brand switching.