- Colaba, Mumbai 400001
- [email protected]
• LARGE FROZEN FOODS COMPANY SEEKING TO BETTER UNDERSTAND TRIGGERS AND BARRIERS OF NON-VEGETARIAN FROZEN FOODS.
• DETERMINE EFFECTIVENESS OF ADVERTISING IN DRIVING AWARNESS OF FROZEN FOODS WITHIN SPECIFIC CATCHMENTS.
• Worked closely with Business Team in order to better understand Triggers & Barriers of consumption of non-vegetarian Frozen Foods – both amongst current consumers and non-users of Frozen Foods.
• Determined likes/dislikes and product attributes desired from Non-Vegetarian Frozen Foods Brand.
• Developed a Bulls-Eye target definition of the consumer and likely consumer of Non-Vegetarian Frozen Foods for the Brand for more effective media targeting.
