AYURVEDIC NUTRITION BRAND

• Conducted a detailed consumer landscaping exercise to identify broad trends in health/wellbeing and Ayurveda and how conventional foods/nutrition and Ayurveda help consumers achieve their stated end state of being healthy.

• Leveraged this consumer understanding to build a ”pathway” to make Ayurveda center of the TG plate”

• Developed broad consumer archetypes basis attitude/behaviour towards heath, nutrition and Ayurveda to identify archetypes most amenable to ”try”/ “consume” the Brand.

• Worked closely with Brand to develop and test several proposition routes and basis the same identified the winning proposition on which a broad Brand architecture was developed.