Vicino - Your Go-To-Market Research Company in India for Bold Insights
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Vicino empowers businesses with bold insights and data-driven strategies, making it a trusted market research company in India
Most Trusted Market Research Company in India
Vicino: Where Data Meets Strategy
In the rapidly evolving business world, companies must make decisions based on accurate and actionable insights. As one of the best market research company in India, Vicino delivers comprehensive research solutions tailored to drive success.
Our expertise lies in understanding markets, identifying consumer behavior trends, and providing businesses with the data they need to thrive. Whether you are a startup looking to enter a new market or an established brand seeking competitive intelligence, Vicino is the best partner as a strategic market research company in India.
Trusted by Leading Brands
Trusted by Leading Brands
Why Businesses Need Market Research
Market research is the backbone of smart decision-making. For any organization aiming to grow, data-driven insights ensure that strategies align with market needs.
Here’s why market research is indispensable:
Reduces Risks
Avoid costly mistakes with validated, data-backed decisions.
Identifies Opportunities
Uncover gaps in the market to innovate or enter untapped areas.
Understands Competition
Analyze competitors' strengths, weaknesses, and positioning.
Improves Customer Satisfaction
Align your product or service offerings with what customers truly want.
Taking Market Research to Every Corner
Vicino brings expert market research solutions to businesses across every corner possible. From metro cities to emerging hubs, we deliver insights that fuel growth, innovation, and success.
Vicino: Your Trusted Market Research Partner in Business Success
Vicino is a trusted market research company in India, helping businesses across industries make smarter decisions. With over 30+ years of experience, we specialize in creating customized research solutions that meet the unique needs of every client. Our focus on quality and innovation has made us a preferred partner for businesses looking for reliable data and actionable insights.
Our team of experts uses advanced tools and methods to uncover valuable opportunities. We help brands understand customer behavior, analyze market trends, and stay ahead of the competition. Whether you’re facing challenges, entering new markets, or improving your strategies, our insights guide you to make confident, data-driven decisions.
As one of India’s most trusted market research companies, Vicino is committed to helping businesses grow and succeed in today’s fast-changing world. Partner with us to turn data into results and achieve long-term success.
Ready to Lead the Market? Partner with Vicino Today
Stop Guessing and Start Growing.
Vicino, one of the top market research companies in India, delivers insights that don’t just inform - they transform. Whether it’s understanding your customers, analyzing competitors, or planning your next big move, we’ve got your back with tailored, data-driven solutions.
Why Vicino Is A Trusted Market Research Company in India
Here’s why businesses across industries trust Vicino for market research:
- Extensive Experience: Over 30 years of delivering insights that drive results.
- Accurate Data: We collect, analyze, and interpret data with precision.
- Innovation-driven: Combining modern research tools with proven methodologies.
- Proven Results: We focus on actionable insights that make an impact.
Our Comprehensive Market Research Services
At Vicino, we offer a broad range of market research services to help businesses gain actionable insights:
Consumer Behavior Analysis
Understanding your customers is key to success. We provide detailed insights into buying habits, preferences, and trends that drive purchasing decisions.
Competitive Benchmarking
We evaluate your competitors to help you identify opportunities and stay ahead in your industry. Vicino provides reports on strengths, weaknesses, pricing strategies, and market gaps.
Product Feasibility Studies
Before launching a product, it’s vital to assess its market demand. Our product feasibility research analyzes target audiences, competitors, and market opportunities to ensure success.
Market Segmentation
We help you identify and define key market segments, allowing you to target specific customer groups with tailored marketing strategies.
Demand Forecasting
Predict future market trends and demand to optimize inventory, pricing, and marketing plans. Our forecasting ensures you stay ahead of market changes.
Brand Perception Studies
Position your brand effectively with research-backed strategies that resonate with your audience.
Customer Satisfaction Surveys
Measure customer loyalty and satisfaction to uncover pain points and improve overall user experience.
Market Entry Strategies
Planning to expand to new markets? Vicino provides detailed market entry analysis to reduce risks and maximize success.
Trend Analysis
Stay ahead of emerging trends with in-depth research that identifies opportunities for innovation and growth.
As a trusted market research company in India, our goal is to help your business unlock its full potential.
What Sets Us Apart?
Expertise Across Industries:
From FMCG to technology, retail, and healthcare, Vicino’s expertise spans various industries, ensuring insights that matter.
Customized Solutions
No two businesses are alike. We deliver tailor-made research that aligns with your goals and challenges.
Reliable Data Collection
Using proven methods, we ensure data accuracy and reliability for decision-making.
Client-Centric Approach
Our team works closely with clients to deliver research that provides actionable and measurable results.
Fast Turnaround
Time is money. Vicino ensures the timely delivery of detailed reports to keep you agile.
Get in Touch
We’re here to help you unlock your business’s full potential. Contact us today to discuss your market research needs.
Client Testimonials
Our proven track record as one of the leading market research companies in India speaks for itself. Here’s what our satisfied clients have to say:
I have worked with Vicino numerous times over the past year and have been completely delighted with the experience every time. Dinesh & his team in this new age cost cutting world, brings the ability to do quick and low cost but absolutely clean and efficient research completely aligned to business requirements. Always donning the hat of a business partner, Dinesh’s marketing background as well as acute business acumen has helped turn ad hoc research into actionable steps that impacts the bottom line positively.
I had the privilege of working with Dinesh and Vicino for research projects that I was leading at Star. Dinesh comes with great pedigree and experience. He is a very intelligent person with good understanding of business and more importantly how research can help solve client business problems. Recently, we worked on a consumer research project where he brought great ideas and an innovative research approach to our problem. He is a very methodical and detail oriented person.
There are two reasons why we value working with Vicino. First the depth and breadth of the knowledge base is exceptional. Vicino was able to provide us with a clearly measurable impact on the project. Second, the value provided by Vicino struck the right balance. Vicino’s rates were exactly aligned to fit our budget but more importantly, it kept a firm understanding of our needs at the center of the work at all times. Vicino has been brilliant at advising us on the possible routes for our project while helping us determine which route most closely aligns with our capabilities and budget. We will certainly work with Vicino for all our future projects and strongly recommend Vicino to companies that desire research and advisory assistance.
Dinesh and team supported us in the formulation of a compelling vision for our business. They laid out a great workshop structure and did a lot of pre-work which was followed by a two day session facilitated by them to support us design the vision. Their style was engaging and the team had a great time in the workshop. The team is energized by the vision and Vicino team also helped us bring it alive through an audio visual. It has been a pleasure to work with Dinesh and his team at Vicino.
The overall engagement with Dinesh was fantastic. I highly recommend working with Dinesh and team. They were very comfortable working with fluid / chaotic start up conditions. For instance they gave us a quick evolving hypothesis through a one week dipstick that helped early on understand our consumer cohorts better. Perhaps more importantly the Vicino team also helped us develop greater empathy / consumer focus within our business.
The Vicino team played a key role in helping us develop a strategy to increase trial and acquisition of new users for Junglee Rummy. What I liked best with Dinesh and Team was their sheer agility in terms of using our brief to not only formulate a unique and customised methodology but also execute and deliver insights to the Business with speed. I highly recommend Vicino to any start-up that is seeking to build-in unique differentiators into their business model or refine existing consumer propositions so as to drive acquisition into the brand / business
We were introduced to Dinesh and Vicino through our investors at Fireside Ventures when we were looking to drive efficiency for our customer acquisition and programme retentivity at Traya. The experience with the Vicino team has been really great - we have been able to identify key triggers that drive greater programme efficiency. In sum a great team to work with and I would strongly recommend them to any start-up seeking to build in efficiencies or drive topline growth.
It was refreshing to work with Dinesh and the team at Vicino. They worked closely with our Marketing team on consumer immersions and generated consumer insights and differentiators that helped us develop strong propositions for new products as well as refine our existing product range. In a market that is fairly cluttered with varied product offerings, their unique solutioning approach and mix of research and strategy helped us build in consumer uniqueness and a winning edge into our product line. Am happy to recommend Vicino to anyone seeking to add that little something extra when building consumer propositions.
Working with Dinesh and team Vicino was an absolute pleasure. Not only did they conduct comprehensive, detailed consumer studies for our brand, but they also helped us identify key insights that allowed us to streamline our marketing communications. The best part is that the team takes complete ownership of the project and goes well beyond the scope of work to ensure that the brand benefits from the exercise.
Vicino has been an able partner in identifying consumer insights which enhanced our brands. The team is sincere, hardworking and honest in their work. They have been punctual and have always adhered to the timelines decided.
Our market is dominated by a single legacy player who is bombarding the key B2B community of Orthodontists and Dentist as well as B2C community of Consumers (seeking to align their teeth) with high decibel marketing and sales messages making it very difficult for a new entrant like us to cut through all the “noise” and build trial and trust. What we needed is a partner like Dinesh and his team who could seek out authentic experiences, pain points and bring to bear the voice of the community within our target audience. What we got from Dinesh were insights that formed a key component of our entry strategy and added colour and uniqueness to our otherwise traditional marketing plans. I highly recommend Dinesh and Team Vicino to any company seeking to build a strong GTM strategy that hinges on deep customer and consumer insights.
Vicino have undertaken consumer research studies for Fireside portfolio companies. I find the research methodologies used by them to be sound leading to strong insights which are very actionable
Both Sachitanand and I really appreciate Dinesh’s inputs as a Guide and Mentor. Ever since he has come onboard, he has made a difference to the way we are approaching the business. For one thing, he has helped us widen the solution offering which means more business for our company. His hands-on mentoring approach has meant that we have been able to benefit from his experience in Business, Research, Marketing and Strategy resulting in us being able to quickly build out our business model, develop and roll out our logo, consumer proposition, packaging and on-board stakeholders for our platform.
I am glad to have Dinesh as an Advisor for my company. He is very approachable and has a vast network. His rich experience in marketing, research and strategy within the consumer space are going to be highly valuable in helping me achieve a step-jump in my company's growth trajectory.
It has been an absolute pleasure working with Dinesh Ji. His guidance, particularly in pre-launch market research, has been invaluable. His team expertly conducted market research using focus groups and scientifically designed sample populations, providing us with crucial insights. His deep understanding of branding and marketing for consumer brands has played a key role in shaping our overall brand strategy. Moreover, he has consistently gone above and beyond interoducing us to potential partners in GTM, Product Packaging, and even Venture Financing. We are truly grateful for his unwavering support, belief in our brand and trust in our team. We are excited to continue developing this relationship in the months and years ahead !
Starting a new business venture has always been my dream but somehow I always was nervous and unsure – I believed that I had hit a glass ceiling of doing things by myself - not only did I not know whether the concept itself had an appeal with consumers but I also didn’t know who could help me in setting up my business – the “how”. This all changed when I met Dinesh. My biggest struggle before I met Dinesh and before I partnered with Vicino was where to start from – all I had was a raw idea. Vicino helped me to flesh out the idea into a concept which they tested for me at a price which was simply unimaginable and did not pinch my pocket. What I liked most was that Dinesh did not operate like an agency or a consulting firm but more like a partner. I was pleasantly surprised when he called me up personally rather than having someone junior call me – he took the time to understand my idea. In fact after he first heard my idea, I wasn’t sure whether he thought it had potential or not. I was pleasantly surprised when he called me back after a few days and said that after some research he believed that the idea definitely had merit and was worth me investing more time in bringing it to life. Together we built the “product” and are now putting the key building blocks for the business in place. I thought I was alone in bringing my idea to life but was pleasantly surprised to find a like-minded person like Dinesh. He is super knowledgeable and I am really impressed with the level of advice and personalised support that is being offered to me – all this was more than what I expected which is great ! I have access to key resources from his team who work with me closely on all the components of business which ensures that things get done really fast. From helping me flesh out the concept, to building the website, pitch deck and supporting me in developing sales material for pitching to prospective buyers – I am simply amazed with the speed with which this has all been done in. Overall, Dinesh & Vicino have provided me with unmatchable business acumen and personalised support. I have peace of mind knowing that there is a solid pillar of expertise and support that will guarantee my product idea gives me a competitive edge in the market. I strongly recommend anyone who wants to be entrepreneur and has an idea to simply reach out to Vicino and Dinesh so that they can bring their idea to life.
Frequently Asked Questions
1. How does Vicino stand out among market research companies in India?
Vicino is recognized as one of the leading market research companies in India due to its tailored research solutions, industry expertise, and accurate data analysis. With over 30 years of experience, Vicino provides actionable insights that empower businesses to thrive in a competitive environment.
2. What services do a market research company in India, like Vicino, offer?
Vicino offers a range of services including Consumer behavior analysis, Competitive benchmarking, Market Segmentation, Demand forecasting, Product feasibility studies, Trend analysis, etc, aiming to boost the business of their clients.
3.. Why should startups partner with our market research company in India?
Startups often operate with limited resources and need precise strategies to penetrate markets effectively. Partnering with a trusted firm like Vicino ensures startups gain valuable insights into customer needs, market demand, and competitor strategies, enabling them to maximize ROI and minimize risks
4. How much do market research companies in India charge for their services?
The cost of market research services varies depending on the scope of the project, the complexity of data collection, and the methodologies used. At Vicino, we provide affordable, customized solutions to ensure businesses of all sizes can access high-quality research.
5. What makes Vicino a trusted name among market research companies in India?
Vicino’s 30+ years of experience, client-centric approach, and expertise across industries make it a trusted partner for businesses. Our ability to provide precise, actionable insights sets us apart from other market research companies in India.