- Colaba, Mumbai 400001
- [email protected]
• ONE OF THE LARGEST TEA BRANDS IN INDIA SEEKING TO UNDERSTAND
EFFECTIVENESS OF MARKETING ACTIVATION PROGRAMMES IN STRONG Vs. WEAK
SMALL TOWN MARKETS IN INDIA IN ORDER TO REFINE ACTIVATION PROGRAMMES.
• Worked closely with Brand team to build a methodology to understand effectiveness of Marketing Activation programmes in strong and weak markets for the Brand.
• Conducted Pre and Post dipsticks across both markets.
• Identified key Marketing Activation Programme elements which can be enhanced so as to drive greater awareness, recall and purchase intention in markets.
