About Us
INTRODUCTION ABOUT US
Welcome to Vicino: Empowering Businesses for Success
Welcome to Vicino, a boutique brand and marketing strategy advisory firm that specializes in helping start-ups and new emerging businesses reach their full potential. Founded in 2015 by Director Dinesh Bhat, our firm has a proven track record of delivering creative and practical solutions that are tailored to our client’s unique needs and budgets.
At Vicino, we understand that start-ups and new businesses face a unique set of challenges, from building brand awareness to developing a loyal customer base. That’s why we take a collaborative and hands-on approach to strategy development, working closely with our clients to understand their vision, values, and goals.
Our team of experienced strategists and creatives is passionate about helping businesses succeed, and we pride ourselves on our ability to think outside the box and develop innovative solutions that drive results. Whether you’re looking to refine your brand identity, launch a new product, or develop a comprehensive marketing strategy, we have the expertise and experience to help you succeed.
At Vicino, we believe that every business deserves access to high-quality branding and marketing services, regardless of their size or budget. That’s why we offer practical and affordable solutions that are tailored to our client’s unique needs and goals. We never overcharge or upsell, and we’re committed to delivering real value for our clients.
If you’re a start-up or new emerging business looking for a creative and affordable branding and marketing partner, look no further than Vicino.
Contact us today to learn more about our services and how we can help you achieve your goals.
Mission
Vicino’s mission is to foster growth in startups and emerging business with practical, cost-effective solutions that maximize business potential.
Vision
Transforming industries by empowering startups and emerging businesses to succeed and create positive impact.
Values
Committing to integrity, collaboration, creativity, and affordability in all client partnerships to deliver exceptional value.
Approach
Offering hands-on guidance, practical strategies, and tailored solutions to unlock business potential and ensure long-term success.
About The Founder
Founder's Story: Making Business Better with Smart Solutions
Dinesh Bhat, a Director at Vicino, brings nearly 30 years of experience driving consumer and customer-centric transformations across diverse industries. With expertise in marketing, people management, and general management, he is known for his creativity and practical solutions.
Dinesh founded Vicino to offer high-quality brand and marketing strategy advisory services to start-ups and emerging businesses, focusing on delivering value and building long-term relationships. His team works closely with clients to develop customized solutions tailored to their needs and budgets, covering areas like growth acceleration, start-up branding, and portfolio refinement. Dinesh’s versatile experience includes roles at Hindustan Unilever, Barclays Bank, and in Private Equity, highlighting his adaptability in different business environments.
Our Team
Meet the Professionals at Vicino
VIKRAM BHAT
Director
40+ Years experience, track record of Turnarounds and Performance Enhancement across Consumer Goods, Automotive, Software and Industrial Goods.
VIKRAM BHAT
Director
• Ex Director & Chairman of various leading companies. Companies include Mico-Bosch, Siemens VDO, Mannesmann VDO, Vickers, Dr. Beck, Mahindra Engineering & Chemicals Products, Mahindra British Telecom
• Ex-President of Bangalore Chamber of Commerce & Industries
VRUSHALI PANJWANI
Consultant - Market Research Analyst
3.5 Years in Marketing & Media Research across Consumer, Retail,, FMCG and Beauty sectors.
VRUSHALI PANJWANI
Consultant - Market Research Analyst
• Proven track record in providing solutions in Brand & Media Strategy, and Communication effectiveness.
SUDHAKAR PRABHU
Manager – Client Servicing
+30 Years experience, Ex-Hindustan Unilever Ltd., Managed Qualitative & Quantitative Research Projects across Consumer Goods, Durables, Media, Beverages, Foods
SUDHAKAR PRABHU
Manager – Client Servicing
• Projects include New Product Mix Development, Advertising Testing, Product Placement, Habits & Attitudes.
SUNEHA PATEL
Web Developer/Designer
Proficient Web Developer with 1.5 years of experience specializing in HTML, CSS, JavaScript, and React JS
SUNEHA PATEL
Web Developer/Designer
- Skilled in crafting static, dynamic, and e-commerce websites through coding, WordPress, and Shopify platforms.
- Demonstrated expertise in front-end development, including responsive design implementation and user interface enhancements.
Hussain Yusuf
Creative Executive
UDAY VELUMURI
Consultant- Media Planning & Effectiveness
+15 Years in Media Planning & Buying across Financial, Retail, Education, Energy, Entertainment, FMCG.
UDAY VELUMURI
Consultant- Media Planning & Effectiveness
• Proven track record in providing solutions in Brand Strategy, Communication effectiveness, Media Strategy and effectiveness, Planning Buying, Releases.
JAYESH KANTHARIA
Consultant – Distribution, Agriculture, Foods & Beverages
30+ Years experience across Sales & Marketing, Distribution and Business
JAYESH KANTHARIA
Consultant – Distribution, Agriculture, Foods & Beverages
• Strategy in companies such as Shoppers Stop, Nanz Food Products and Banaras IGA South Asia.
• Developed and Guided execution of GTM
• strategies for companies such as HUL (Sangam Direct), Godrej Retail, Mother Dairy, ITC, Organica BioTech and Washington Apple Commission.
G GIRIDHARAN
Consultant – Retail, Distribution, Agriculture, Foods & Beverages
35 years of experience working with Indian and International companies in the SME sector
G GIRIDHARAN
Consultant – Retail, Distribution, Agriculture, Foods & Beverages
• Managed projects and distribution systems in the snack food, consumer durables and bulk drug industries
• Managed and turned around several SME companies in the food and engineering sector. He has pioneered innovations in beverage vending
SANTOSH VAISHYA
Senior Field Supervisor
20+ Years experience, Ex-IMRB Managed Quantitative as well as Qualitative Research studies.
SANTOSH VAISHYA
Senior Field Supervisor
• Managed Quantitative as well as Qualitative Research studies.
• Projects handled include Advertising, Promotion & Media Research, Customer Satisfaction, Pricing, Mystery Shopping, Habits & Attitudes, Conjoint Analysis.
RAMESH SAROJ
Supervisor, Field Operations
+15 Years experience in Market Research with large companies such as IMRB.
RAMESH SAROJ
Supervisor, Field Operations
• Handled projects across Consumer, Customer and Shopper.
• Projects include Advertising Awareness, Effectiveness studies, Customer and Consumer Satisfaction, Mystery Audits, Brand Research, Conjoint and Pricing.
GIRISH BALUJA
Consultant – Manufacturing & Innovation
30 years of experience in leadership roles across FMCG (Hindustan Unilever, PepsiCo) and Electronics (Moser Baer India Limited).
GIRISH BALUJA
Consultant – Manufacturing & Innovation
• Domain expertise in Strategy, Innovation & Disruptive Innovation, Manufacturing Management, and People & Change Management.